East Fork Branch Library Finding your way around a library that moved its walls
Wayfinding and a small identity refresh for a branch library that reopened after a refit that moved every collection, the children’s room and the front door.
Identity and signs for everyday places.
We are a studio of six. Most of our clients run something physical: a ferry line, a branch library, a bakery, a market hall. We design the name on the door and everything a customer reads after it.
- Studio
- Providence, Rhode Island
- People
- Five designers and a producer
- Next opening
- Projects starting February 2027
Latest case study · Transport and civic · 2026
Narrow Bay Ferry Company One name for three boats and two piers
A new identity, livery and wayfinding system for a family-run ferry line that had grown from one boat to three, each with its own name, colours and timetable.
Selected work
All case studies (6)Low Tide Wine Merchants Labels for a wine shop that started bottling its own
A label system for a neighbourhood wine shop’s own-label range: one frame, one type hierarchy and a template the owners fill in for each new cask.
Second Rise Bakery Boxes, bags and a shopfront for a bakery’s second shop
An identity and packaging range for a bakery opening its second shop, designed so the counter staff can pack an order of twelve pastries in under a minute.
Clayhouse Ceramics A mark that works stamped into wet clay
An identity for a pottery studio and teaching space, designed to be pressed into the base of every pot as well as printed on class timetables and the website.
Services
Fees and durationsBrand identity
A name check, logo, type, colour and the rules that hold them together, tested on the things you actually print and build.
Packaging and labels
Labels, boxes, bags and the system behind them, drawn to your printer’s dielines and checked on press.
Signage and wayfinding
Sign families, pictograms and maps for buildings and transport, specified for fabrication and tested on site.
Print and editorial
Annual reports, books, menus, timetables and the other documents people actually read to the end.
Websites
Sites that carry the identity onto the screen: design, content structure and a build handed to your developer or ours.
Brand audit
Three weeks to collect and review everything you print, post and put up, with a written report on what to keep and what to fix first.
How a project runs
About the studioBrief
Weeks 1 to 2. We visit, collect what you use today and write the brief with you. It lists every item the project covers, so the fee is fixed before design starts.
Strategy
Weeks 2 to 4. Names, audiences and priorities. A short written recommendation you can share with your board or partners.
Design routes
Weeks 4 to 8. Two or three routes, shown at full size on the real things: a box, a sign, a hull, a home page.
Refine and test
Weeks 8 to 11. One route developed and tested with your staff and customers, on paper mock-ups before anything is made.
Hand over
Weeks 11 to 14. Guidelines, templates, print and fabrication files, and a check on site or on press.
The studio
Who we areInes Wren
Founder, creative director
Tomas Ferro
Founder, design director
Priya Lal
Senior designer, packaging
Jonah Okafor
Designer, digital
Marta Silva
Designer, type and illustration
Dele Brooks
Producer
Journal
All entriesHow we price a brand identity
Why our proposals list every application by name, and what makes one identity cost twice as much as another.
Pictograms that survive salt spray
Notes from the ferry project on drawing pictograms for a moving deck, and on the signs we chose not to redesign.
Paper mock-ups before anything is made
Why every sign we design spends two weeks taped to a wall as a paper print before it goes to a fabricator.
Have a project in mind?
Send us a short brief. One of the founders reads every one within two working days.