East Fork Branch Library
Finding your way around a library that moved its walls
Wayfinding and a small identity refresh for a branch library that reopened after a refit that moved every collection, the children’s room and the front door.

The East Fork branch closed for eleven months while the city rebuilt its interior. When it reopened, the front door was on a different street, the children’s room had moved upstairs and the reference desk had become a row of laptops. The old signs, where they survived, pointed to rooms that no longer existed.
The branch manager had a budget for signs and no time to write a brief, so we wrote it with her during a week at the help desk.
A week at the help desk
Marta sat beside the desk for five days and logged every question a visitor asked. There were 312. Seventy of them were “where are the restrooms”, forty-one were about the children’s room and twenty-eight were about printing. Only nine questions were about finding a book.
That list set the priorities. The first signs a visitor sees now answer those three questions before anything else.
Four zones, four colours
We grouped the building into four zones: Children, Adults, Study and Community. Each has one colour, used on the floor map, the shelf ends and the room signs, and nowhere else. Green was ruled out early, because the building’s exit signs are green and need to stay the only green on the walls.
Every sign is in English and Spanish, at the same size. Earlier signs had put the Spanish in a smaller italic underneath; the branch staff asked us to stop doing that.
Paper first
Two weeks before the reopening, we printed every sign type on paper at full size and taped them up. Staff wrote corrections on them in marker. Twenty-three signs moved, six were cut and four new ones were added, all before anything went to the fabricator.
Shelf ends you can change
Collections move. The 60 shelf-end panels hold printed inserts behind a clear face, so the library staff can print and swap a new label from a template we set up in their usual office software.
How the project ran
15 weeks, 4 phases
Survey with staff
Weeks 1–2
Walked the building with the branch manager and logged every question asked at the help desk for a week.
Strategy and plan
Weeks 3–5
Grouped the collections into four zones with one colour each and agreed the sign locations.
Design and testing
Weeks 6–10
Printed paper mock-ups of every sign type and taped them up for two weeks before the opening.
Fabrication
Weeks 11–15
Produced drawings, ran the tender and checked the first shelf-end panels on site.



What we made
- Wayfinding strategy and sign-location plan for both floors
- Sign family of 7 types, including changeable shelf-end panels
- Bilingual pictogram and lettering set
- Floor map for the entrance, the website and the printed guide
- A printed guide for new members
Credits
- Marta Silva
- Designer, type and illustration
- Tomas Ferro
- Founder, design director
- Dele Brooks
- Producer