How we price a brand identity
Why our proposals list every application by name, and what makes one identity cost twice as much as another.
Journal
Notes from the studio
Notes on how we work: pricing, signs, print and the questions clients ask us.
Pictograms that survive salt spray
Notes from the ferry project on drawing pictograms for a moving deck, and on the signs we chose not to redesign.
Paper mock-ups before anything is made
Why every sign we design spends two weeks taped to a wall as a paper print before it goes to a fabricator.
What to put in a project brief
The eight questions on our intake form, and why each one is there.