What to put in a project brief

Our intake form asks eight questions. None of them needs a long answer, and “not sure” is a useful one.

The questions

1. Who you are. A name and a way to reply.
2. The organisation. What it does, in a sentence, and its website if it has one.
3. What you need. Tick the services that seem closest; we will say if another fits better.
4. What prompted it now. A new shop, a merger, a move, a complaint. The reason shapes the work more than the deliverables do.
5. Budget range. It tells us which options to put in a proposal.
6. Timing. When you want to start, and any date that cannot move, such as an opening.
7. Who decides. One person, a committee or a board.
8. Anything else. Links, files to send later, questions for us.

We read every brief within two working days. If we are not the right studio, we say so and suggest one that is.