The studio
Six people, one long table, and a wall for pinning up proofs.
Ines Wren and Tomas Ferro started the studio in 2014. We work for businesses and public services that people visit in person, and we take on about eight projects a year.
How we work
Every project has one of the founders on it from the first meeting to the last. Dele, our producer, sends a short update every Friday: what was done, what comes next and how much of the budget is used.
We show work at full size. A logo is judged on a box or a sign, not in the middle of a white slide, so our presentations are mostly printed and pinned up, here or at your premises.
What we take on
We are a good fit for identity, packaging and signage projects for organisations with a physical place: shops, producers, transport, libraries, museums and studios. We are not a good fit for campaigns, social media management or projects that need a large digital team; we are happy to recommend studios that are.
Where we are
The studio is on the third floor of a former department store on Westminster Street, a five-minute walk from Kennedy Plaza. Visits are by appointment.
How a project runs
Brief
Weeks 1 to 2. We visit, collect what you use today and write the brief with you. It lists every item the project covers, so the fee is fixed before design starts.
Strategy
Weeks 2 to 4. Names, audiences and priorities. A short written recommendation you can share with your board or partners.
Design routes
Weeks 4 to 8. Two or three routes, shown at full size on the real things: a box, a sign, a hull, a home page.
Refine and test
Weeks 8 to 11. One route developed and tested with your staff and customers, on paper mock-ups before anything is made.
Hand over
Weeks 11 to 14. Guidelines, templates, print and fabrication files, and a check on site or on press.
Who you will work with
Ines Wren
Founder, creative director
Ines started the studio in 2014 after eight years designing packaging for food producers. She leads strategy and naming, and writes most of our proposals.
Tomas Ferro
Founder, design director
Tomas trained as a sign writer before studying graphic design. He runs our signage and wayfinding work and draws the custom lettering.
Priya Lal
Senior designer, packaging
Priya looks after packaging and print production: dielines, paper stocks, press checks and the conversations with printers.
Jonah Okafor
Designer, digital
Jonah designs the websites and digital guidelines that go with our identities, and builds the prototypes clients test with their staff.
Marta Silva
Designer, type and illustration
Marta draws pictograms, maps and illustration systems. She joined in 2021 from a transport authority’s in-house team.
Dele Brooks
Producer
Dele plans every project week by week, books fabricators and printers, and keeps the budget sheet that clients see each Friday.
Have a project in mind?
Send us a short brief. One of the founders reads every one within two working days.