Narrow Bay Ferry Company One name for three boats and two piers
A new identity, livery and wayfinding system for a family-run ferry line that had grown from one boat to three, each with its own name, colours and timetable.
Service
Signage and wayfinding
Sign families, pictograms and maps for buildings and transport, specified for fabrication and tested on site.
- Fee
- From $18,000
- Duration
- 12 to 20 weeks
A wayfinding project starts with walking the route the way visitors do: with luggage, with a pushchair, in the rain, in a hurry. We photograph every point where someone has to make a choice and number it on a plan.
From that survey we decide what each sign has to say, and only then what it looks like. The design work is a family of sign types, each with fixed sizes, materials and mounting details, so a fabricator can quote from our drawings without guessing.
Accessibility
Every sign family is checked against the ADA Standards for Accessible Design where they apply: character height, contrast, tactile characters and Braille, and mounting height. We also test legibility with the people who use the building, including staff who will answer questions when a sign fails.
Case studies using this service
East Fork Branch Library Finding your way around a library that moved its walls
Wayfinding and a small identity refresh for a branch library that reopened after a refit that moved every collection, the children’s room and the front door.
Second Rise Bakery Boxes, bags and a shopfront for a bakery’s second shop
An identity and packaging range for a bakery opening its second shop, designed so the counter staff can pack an order of twelve pastries in under a minute.
Corbel Street Market Painted signs for forty stalls under one roof
A sign system for a covered market hall: a shared frame for forty traders’ stall signs, painted by hand, with a hall map and opening-hours panels at each entrance.
Have a project in mind?
Send us a short brief. One of the founders reads every one within two working days.