Narrow Bay Ferry Company One name for three boats and two piers
A new identity, livery and wayfinding system for a family-run ferry line that had grown from one boat to three, each with its own name, colours and timetable.
Service
Brand identity
A name check, logo, type, colour and the rules that hold them together, tested on the things you actually print and build.
- Fee
- From $24,000
- Duration
- 10 to 14 weeks
Most identity projects start with a business that has grown past its first logo. The sign over the door says one thing, the website another, and the person who made the original files has moved on.
We begin by collecting everything you print, post and put up, and lay it out on the studio wall. That audit becomes the brief: which pieces stay, which go, and what the new identity has to do that the old one could not.
How the fee is set
The fee depends on how many applications we design in the first phase. A bakery with packaging, a shopfront and a website is a different job from a ferry line with three boats, two terminals and a timetable. The written proposal lists every application by name, so you can see what the price covers.
What you can expect from us
- A fixed fee for each phase, agreed before work starts.
- A Friday update with what was done, what is next and the budget used.
- Working files in formats your team can open, with no lock-in to our studio.
Case studies using this service
Low Tide Wine Merchants Labels for a wine shop that started bottling its own
A label system for a neighbourhood wine shop’s own-label range: one frame, one type hierarchy and a template the owners fill in for each new cask.
Second Rise Bakery Boxes, bags and a shopfront for a bakery’s second shop
An identity and packaging range for a bakery opening its second shop, designed so the counter staff can pack an order of twelve pastries in under a minute.
Clayhouse Ceramics A mark that works stamped into wet clay
An identity for a pottery studio and teaching space, designed to be pressed into the base of every pot as well as printed on class timetables and the website.
Corbel Street Market Painted signs for forty stalls under one roof
A sign system for a covered market hall: a shared frame for forty traders’ stall signs, painted by hand, with a hall map and opening-hours panels at each entrance.
Have a project in mind?
Send us a short brief. One of the founders reads every one within two working days.