Narrow Bay Ferry Company One name for three boats and two piers
A new identity, livery and wayfinding system for a family-run ferry line that had grown from one boat to three, each with its own name, colours and timetable.
Service
Print and editorial
Annual reports, books, menus, timetables and the other documents people actually read to the end.
- Fee
- From $6,000
- Duration
- 4 to 8 weeks
Long documents fail when the reader cannot find their place. We start with the structure: what someone looks for first, what they read in order, and what they only need to find once.
We print full-size proofs of every spread in the studio before anything goes to the client, because type that looks right on a screen often reads too small on paper.
Case studies using this service
East Fork Branch Library Finding your way around a library that moved its walls
Wayfinding and a small identity refresh for a branch library that reopened after a refit that moved every collection, the children’s room and the front door.
Have a project in mind?
Send us a short brief. One of the founders reads every one within two working days.